Are “personal branding” and “thought leadership” just buzz words or crucial concepts for career success?

With organizations such as McKinsey, PwC, Deloitte, Dyson, IBM and CISCO embracing thought leadership as a tool for brand building and corporate growth, it will come as no surprise that they want employees and leaders who also embrace these concepts.

Join us for an action packed introduction to the topic and learn how you can embrace personal branding and become a ‘Thought Leader’. This will help you to:

• Significantly enhance your career prospects
• Attract better employers and better jobs at a higher salary
• Improve your performance within your current role
• Magnetically attract business and career opportunities

No matter what stage of your career you are at, your external persona is important when going about your day-to-day business activities, but it is also crucial for career development and job seeking. If you are an experienced professional, you will have some form of status and profile within (and maybe beyond) your industry, so your personal brand is intrinsically linked to your career prospects and employability.

This webinar will show you some practical and highly effective steps you can take to nurture and protect your personal brand and harness thought-leadership to enhance your profile, reputation and career prospects.

In this fast paced one-hour session, we will cover:

• What thought leadership is and how it relates to job seekers
• How job seekers are harnessing thought leadership to get more job offers
• The main channels of communication for your thought leadership strategy
• How to build your audience and expand your sphere of influence
• How to use public speaking and writing as a tool for raising your profile
• The importance of a well written LinkedIn profile to support your thought leadership activity