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Business Impact: Customer experience and the future of marketing

Customer experience and the future of marketing

Ambition: The right to referral

The right to referral

Ambition: Why customers leave and how to win them back

Why customers leave and how to win them back

Storytelling is often overlooked in business, but it can be used to create a powerful culture, as well as to enhance customer buy in

Transforming businesses through storytelling

In this episode of The AMBITION Podcast, Tim Hassett, CEO of the Unlimited Group speaks about his organisation’s unique Human Understanding Lab and the power of data in advertising.

The power of data in advertising

There is still a limited group of first movers experimenting to really understand the metaverse, and it could be the perfect moment for companies to start testing it in terms of marketing and customer experience, says Steven van Belleghem

Opportunities to start marketing in the metaverse today

Is the customer always right in the digital age? To answer this question and others, we speak to Professor Steven van Belleghem, author of The Offer You Can’t Refuse

Is the customer always right in the digital age?

Faster, more, and cheaper, always cheaper. These marketing messages have been the backbone of our consumer society for decades and brought much commercial success. But what about social justice and progress? Have they in any way laid the foundations that are urgently needed to address the environmental and societal challenges we are now facing? Florence Touzé-Rieu finds out

Responsible marketing: when it’s cheaper, who pays the bill?

Seven ways Covid-19 has changed the future of marketing

Achieving the halo effect in marketing

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