Copyright 2019 AMBA | Designed by Favoured
Webinar: How to make your marketing as binge-worthy as a hit TV series?
Date: 13 July 2021 | 12:00 – 13:00 BST
This webinar will take you on a journey to a parallel universe.
In this universe the best storytellers and audience builders have been doing for decades, what marketers have spent the past 10 years attempting to reinvent.
During this webinar, you will gain an understanding of marketers can learn from the creators of films and hit TV series.
What techniques and tactics are they using to create consistent and compelling storylines? How do they attract and retain an audience? And how can marketers use that to their benefit?
- You’ll learn how to translate your brand story into the scenario of a great television series where every piece of content is an episode of that same series.
- You’ll learn to understand and work with the difference between a target group and an audience.
- You’ll be introduced to the audience journey: what content is relevant to your audience at what point in its journey. But above all, you’ll be inspired by everything marketers can learn from the creators of films and TV. Binge watching your favorite shows will never be the same again.
About our speaker
Carlijn Postma is a Dutch author, speaker and content marketing strategist.
The work she does in the world of content marketing is not going unnoticed. Carlijn Postma is an oft-requested speaker at international events. In 2017, she was chosen as the Dutch Content Marketing Woman of the Year. In 2014, she ranked 27th on the international list of the two hundred most influential people in the field of content marketing. To find out more, please click here: About Carlijn – Carlijn Postma
