For every drop of rain, for every flake of snow, 

For every rise and fall in the mercury, 

For every breath of wind, for every ray of sunshine, 

For every storm and for every halcyon day, 

There is a commensurate and measurable impact upon everything and everyone. 

Understand, act and prosper; or do nothing and fade to grey. 

Weather and its older sister, climate, are the most important aspects of our lives. Whether on a personal basis or within business, weather is often taken for granted, underestimated and underwhelmed. Yet, its influence on us is so manifest that it should be at the forefront of our minds and part of every business’ strategy, even those that appear not to be that sensitive to the weather. 

At one time in the recent past, no business whatsoever was sensitive to a certain virus, and look what happened. But weather and the impact of the climate have an equal and much longer-term importance, so arm yourself by exploring the effects and the solutions.